Vladimir Jones welcomes Senior Operations Director and Advertising Expert to the Agency
The newly appointed Director of Operations will blend her deep knowledge of advertising with a passion for streamlining operations in fueling the agency’s organizational efficiency and overall profitability
COLORADO SPRINGS, April 12, 2024 – Vladimir Jones, an advertising agency that prides itself on being 100% women-owned and independent, has announced a significant expansion to its senior leadership team to accelerate the agency’s commitment to delivering strategic creative solutions for and with brilliant brands. The agency is ecstatic to announce the appointment of Marci Goodman-Dobrow as the Director of Operations for its Colorado-based team today.
“Marci brings a tremendous wealth of vision, experience and achievement to our Vladimir Jones community,” stated Vladimir Jones President Debbie Frickey. “She will join with the other leaders, doers, innovators and agents of change in our agency who are pursuing our collective vision and shared commitment to investing in the futures of our clients and our team. We look forward to benefiting from her knowledge and insights, and particularly those gained from her years as a pioneer in the advertising sphere and her extraordinary record of success across multiple businesses and ventures.”
Over the last two decades, Goodman-Dobrow has specialized in driving organizational efficiency and profitability. By blending a deep knowledge of advertising with a passion for streamlining operations, she has excelled in reducing operational expenditures (OpEx) and alleviating workloads across entire organizations. As a strategic and innovative leader she has delivered overwhelming value to some of the world’s biggest brands: Meta, Snap, Domino’s, Papa John’s, New Balance, and many more.
Prior to founding and leading the ReBALNC consultancy, which assisted agencies in streamlining operations, Goodman-Dobrow was the General Manager – Agency Services Group at the Nexstar Media Group. It was here that she led and implemented the seamless integration of Tribune Media’s broadcast advertising and marketing division into the agency’s operations, facilitating a successful transition during Nexstar’s acquisition of Tribune Media. In addition, her leadership in designing and implementing the automation of task management, project management, CRM and OMS systems was instrumental in driving a growth in revenue within nine months of her appointment at Nexstar.
A strong motivator who thrives in challenging situations, Goodman-Dobrow drove innovative results at Los Angeles-based agency HYFN while in the Chief Operating Officer role. It was here that she empowered and led the analytics, finance, media buying, production, development, human resources, creative and account management teams for the full-service agency. Goodman-Dobrow also managed several of the agency’s largest accounts, including New Balance, Cost Plus World Market, Domino’s, and MGM. Prior to her promotion to the Chief Operations Officer role at HYFN, she was appointed as the agency’s Senior Vice President of Advertising. In this role Goodman-Dobrow conceptualized, orchestrated, and executed the strategic restructuring of all business operations, directly achieving 100% year-on-year growth in a short time.
“Vladimir Jones has long been a key differentiator in the advertising industry, and they continue to play a critical role in empowering brilliant brands in transformative and impactful ways,” commented Goodman-Dobrow. “I’m honored to have the opportunity to lead this best-in-class operations team as we work together to positively transform agency processes, the client experience and communities at large.”
Prior to her time at HYFN, Goodman-Dobrow was the Vice President of Global Client Services at 4C Insights (now Mediaocean). Here she improved the client experience with the introduction of a fluid client support structure and the account management of clients across the United States, Europe, the Middle East and Africa. With a heightened focus on individual divisions, Goodman-Dobrow orchestrated and headed the strategic implementation of technical, administrative, and support functions for each 4C Insights client project.
“Vladimir Jones is an agency that cherishes the human relationships we have within our team,” exclaimed Vladimir Jones CEO Meredith Vaughan. “Marci, who was our consultant at first, pointed out the significant strength of our internal relationships and the unique power they have in creating an edifying atmosphere for exceptional client work to flourish. We are thrilled to have her join the team to enhance our impact and strategic growth, and strengthen the relationships that are the cornerstone of everything we do here.”
As the Director of Operations, Goodman-Dobrow will manage the day-to-day operations of the 100% women-owned and -led full-service independent agency. She will also help build and sustain a robust team capable of delivering top-tier creative solutions for brillant brands at Vladimir Jones. Please join us in welcoming Marci Goodman-Dobrow to the Vladimir Jones family!
About Vladimir Jones
Learn more at: www.vladimirjones.com
Now in its sixth decade of independence, Vladimir Jones is a 100% women-owned and -led advertising agency based in Colorado. We believe brilliant brands have the power to create and positively transform the consumer experience and communities at large. And we believe these brands need more than agencies—these brands need true partners. A true partner sees deeply, moves with agility, and thinks big and acts bigger to realize brands’ potential and help them grow.
