In advertising and marketing, it’s easy to gravitate toward the big, bold, and flashy ideas. But often, the true secret to a brand’s success lies in the small, everyday details—the things that aren’t glamorous but are undeniably essential. At Vladimir Jones, we pride ourselves on making the mundane matter so that the brands we serve can truly shine. Here’s how we’ve turned the nuts and bolts into powerful platforms for growth, with highlights from our work with Enstrom Candies, Sierra Nevada Brewing Company, and the Santa Fe Margarita Trail.
Enstrom Candies: Tradition Meets Innovation
Enstrom Candies is synonymous with buttery almond toffee and generations of tradition. But ensuring that tradition thrives in today’s digital-first landscape requires a strategic blend of heritage and modern marketing. We optimized product placement, e-commerce strategy, and seasonal campaigns to help Enstrom Candies connect with customers in meaningful ways.
Solution Highlights:
- Integrated Media Strategy: Balanced digital, social, and traditional media to maximize reach
- Influencer Marketing: Partnered with six lifestyle influencers, generating strong brand awareness
- Targeted Advertising: Applied data-driven audience segmentation to refine messaging and boost conversions
- Retail & E-Commerce Optimization: Enhanced online shopping experience and drove in-store traffic
- Corporate Gifting Expansion: Developed B2B campaigns emphasizing large orders and bulk gifting
Results:
- 11.5% revenue growth over three years
- 28.6% YoY increase in Q4 e-commerce revenue from Google Ads
- 10M impressions generated through influencer partnerships
Sierra Nevada: Brewing Community, One Sip at a Time
Sierra Nevada isn’t just about great beer—it’s about bringing people together. From Oktoberfest celebrations to seasonal releases, they engage fans through storytelling, digital strategy, and immersive brand moments. For their first Virtual Oktoberfest House Party, we created a multi-channel campaign featuring seasonal beer, live music, recipes, and an interactive beer run map—making the experience as memorable as the beer itself.
Solution Highlights:
- Balanced organic and paid media for maximum engagement
- Promoted interactive features like live music and beer pairings
- Launched a top-performing Facebook boosted post
- Optimized email outreach with segmented targeting
Results:
- Nearly 30K users reached with the Virtual Oktoberfest invitation
- High engagement across social and email, outperforming other paid campaigns
- 25% average open rate on email campaigns
Santa Fe Margarita Trail: A Journey to Savor
The Santa Fe Margarita Trail isn’t just a collection of cocktails; it’s an experience that celebrates culture, community, and creativity. However, promoting a trail with 40+ stops required more than just a map and a list of drinks. We worked behind the scenes to handle logistics like app development, content creation, and integrated marketing—all to ensure visitors could focus on the adventure.
Solution Highlights:
- Created a digital and tangible passport book, turning each stop into an adventure
- Developed videos, a refreshed logo, and vibrant patterns reflecting the Trail’s energy
Results:
As we’ve continued working with The City Different, we’ve continued posting great results, including the following for 2024:
- Visit Santa Fe App downloads: +30% over the previous year
- Margarita Trail App downloads: +9% over the previous year
- Santa Fe Marketplace purchases: +18% over the previous year
Why the Mundane Matters
Every successful brand knows that while the spotlight might be on their creativity, it’s the backstage crew that ensures the show goes off without a hitch. At Vladimir Jones, we take pride in playing that role—building the structure, refining the processes, and handling the nitty-gritty so that the brands we partner with can shine. When the mundane is managed masterfully, the extraordinary becomes inevitable.
If you’re ready to turn your brand’s everyday essentials into a platform for brilliance, we’re here to help. Let’s make the mundane matter together.
