by Dan Dalton
Want your marketing work to stand the test of time?
We all do. But the way we measure success doesn’t always reflect long-term impact.
In his latest piece for ANA, Dan Dalton, director, integrated media and data at Vladimir Jones, lays out a holistic measurement framework designed to help agencies move beyond vanity metrics.
Too often, success is measured in likes, impressions, or short-term gains. But real impact is found in three key areas:
📊 Audience Health – Understanding engagement and connection beyond surface-level stats.
💡 Brand Health – Measuring long-term brand perception and positioning.
📈 Business Health – Connecting marketing efforts to financial outcomes.
By integrating these three dimensions of measurement, agencies can create sustainable growth and drive meaningful change.
