Agency’s Campaign for Royal Gorge Bridge and Park Rises to Top of Competitive Field
DENVER, Jan. 17, 2018 – The Hospitality Sales & Marketing Association International (HSMAI) will honor Vladimir Jones (VJ) with a Silver Adrian Award for its influencer-based campaign to promote the Royal Gorge Bridge and Park in Cañon City, Colorado. VJ’s winning entry will be recognized at the 61st Annual HSMAI Adrian Awards Gala in February in New York City.
VJ designed and produced an integrated media campaign highlighting how the Royal Gorge Bridge inspired three Colorado artists over one shared weekend. Videos capturing their creative processes, and what they created with this natural wonder as their studio, formed the backbone of the “Come Across” campaign.
• Mixed media artist Will Lee-Ashley
• Fashion designer Mona Lucero
• Folk musician Joel Van Horne, aka Covenhoven
“From experience, we know that the Royal Gorge Bridge energizes each visitor in a unique, unforgettable way, but it’s still relatively unknown as a travel destination,” said Meredith Vaughan, CEO of VJ. “The ‘Come Across’ campaign is about sharing this nature-sparked creative process, and inviting others to visit and dream big, too.”
VJ deployed the artist videos and other campaign assets on digital and social media, and optimized placement to increase awareness of and visitation to the Park.
“We’re thrilled to see Royal Gorge Bridge and Park achieve notoriety on an international stage,” said Brent Hargrave, vice president of HMH Capital Group. “This fresh, emotive campaign by VJ is part of our effort to sustain the Park’s highest revenues and profit in its 70-year history.”
The Adrian Awards, a program of HSMAI, is the largest and most prestigious global travel marketing competition. HSMAI comprises more than 7,000 members from travel destinations and their partners worldwide.
“The theme of this year’s Adrian Awards is ‘Be a Travel Marketing Super Hero.’ It’s fitting because the winners have all taken bold and dynamic approaches that inspire and advance the hospitality industry as a whole,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “We look forward to celebrating these trailblazers and sharing their exceptional work at the Adrian Awards Gala.”
VJ’s “Come Across” campaign and other winning entries will be viewable in the winners’ gallery on the Adrian Awards website and in a special article. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.
VJ will be honored during the HSMAI Adrian Awards Gala on February 20, 2018 at the New York Marriott Marquis. Attended by more than 1,000 hospitality, travel, and tourism marketing executives, this black-tie affair is a must-attend industry event. The Adrian Awards Gala will celebrate award-winning work, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization.
About Vladimir Jones
Founded in 1970, Vladimir Jones is Colorado’s original independent, integrated agency. We work fast, think big, act bigger, and strive every day to capture and expand imaginations by combining data with empathy. We’re proud to be woman owned and led. And we’re driven to challenge the status quo, innovate daily, and lead our industry. Learn more at vladimirjones.com.
About Royal Gorge Bridge and Park
Near Cañon City, Colorado, the Royal Gorge Bridge and Park features North America’s highest suspension bridge, built in 1929. The Bridge crosses the Royal Gorge 955 feet above the Arkansas River. The 360-acre Park welcomes more than 350,000 guests per year for unique, breathtaking views and family-friendly adventures. Learn more at royalgorgebridge.com.
About HMH Capital Group
HMH Capital Group is a Dallas-based asset management company with experience supporting a range of companies, from private trusts to national organizations with more than 20,000 employees. HMH Capital Group specializes in wealth management for private families, real estate investments for limited partners, asset management and owner’s representation services in the United States and Europe. Learn more at hmhcapitalgroup.com.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI online, on Facebook, on Twitter and on YouTube.