The Centers for Disease Control and Prevention has relaxed its travel guidelines for those who are fully vaccinated against COVID-19. Mask guidance went that way too. Airports are becoming busy again. And the kids will soon be more officially “out” of school.
What does it all mean? Well, so much, but for the purposes of today and this blog post, it’s really quite simple. Late spring, summer and anytime vacations are back. We’ve been planning for this moment for a while with our long-term client partner Snowmass Tourism. And now the work’s out in the wild, inviting people to summer in Snowmass.
That’s what we call it ’round here. Essentially, we made a visual, verbal and emotional bridge between the summer that was (2020) and the summer that’s yet to be (when vacations are a thing again).
Last summer, you WFH. This summer, you WFSnowmass.
Last summer, you chilled. This summer, be blown away.
Last summer, you shared screens. This summer, make memories.
Last summer was stationary. This summer, get up to speed.
Rediscover Your Outside Side
Whether digitally or in print, these ads circle back to a singular concept about Snowmass. The place changes people in a metaphysical way, bringing their “outside side” (and yes, sometimes the kids’ outside voices, too) to the forefront.
We are so happy vacations are back. Just in time for summer. Let’s all get out there!
Vladimir Jones is Colorado’s original independent, integrated advertising agency, with offices in Denver and Colorado Springs. We believe in brilliant brands and love making the world love them as much as we do.