Teamwork makes the dream work.
I lead our team and keep all strategies, programs and customer engagement channels trained on one north star: helping brands achieve their long-term visions and ultimate potential. The first ad campaign that made an impression on me was Coca-Cola’s It’s the Real Thing. I lived all of it.
I work to ensure everything on the digital team is running smoothly and we’re constantly evolving our capabilities with the media landscape. It’s always changing! It’s my responsibility to make sure my team has the tools to adjust and excel at executing digital media campaigns. I remember singing the “I love fishes ’cause they’re so delicious” song at lunch during grade school. I loved Goldfish, and I had a catchy tune to share with my friends. It seemed like the campaign was an official part of 8-year-old school kids’ culture.
I collaborate across teams in sourcing innovative tools and top talent that create brilliant campaigns for our clients. The first brand whose advertising made an impression on me was K-Tel Fun Skis. They advertised heavily on TV in the snowy Midwestern winter of 1975 and found their way under our Christmas tree, making my brothers and me very, very happy.