There's no place like home for the holidays. But all over Colorado, there are thousands of shelter dogs who don't have a home at all. So, we decided to turn our annual agency holiday card project into a creative opportunity to spread some cheer and support man's best friend. After all, we at Vladimir Jones have always loved dogs. A day doesn't go by without the soft pattering of puppy paws across our office floor.
We teamed up with Ironsmith Films to recreate beloved holiday movies, with adorable dogs from Underdogs Animal Rescue as the actors. From the Grinch to Rudolph to Buddy the Elf, these canine companions got into character and reenacted scenes we all know and love. The best part? (Apart from getting to play with dogs all day on set?) The dogs starring in each video were featured in the credits and could actually be adopted by viewers. Each video was shared in the days leading up to Christmas through email and the social media accounts of us, Underdogs Animal Rescue and Ironsmith Films.
Fortunately, people loved our videos as much as we loved making them. Adweek put our Holiday Hounds videos on their list of Top Agency Holiday Cards of 2017. FOX31 and Denver Egotist picked it up. And the Facebook fans of both VJ and Underdogs Animal Rescue had nothing but rave reviews. Overall, our videos had 75,000+ impressions with completely organic social posts and zero paid media. And most importantly, 13 out of the 18 dogs featured in our videos have been adopted.