TOURISM Santa Fe

Uncover Your Different
Business Objectives
Drive long-term brand affinity for Santa Fe via brand marketing.
Industry
Travel & Tourism
Services
AOR

About the project

Santa Fe has always danced to its own tune. While the rest of the world clamored to beautify their urban sprawls, Santa Fe stood confident and distinct. Instead of joining “The City Beautiful” wave, it boldly declared itself “The City Different.” Much more than a catchy tagline, it was a statement—a promise that remains unchanged even a century (or four) later. So, whether you’re an art lover, a history buff, a culinary enthusiast, or someone just seeking an escape, you’ll unearth a side of yourself that you perhaps never knew existed. In Santa Fe, you’ll uncover your different.

Our Deliverables

• Full-service strategic and creative partnership

• Creative and tactical pivots to meet the moment

• Highly tailored, omnichannel media plan

76%
111%
$217
Average occupancy rate YTD
Increase in digital impressions YoY
Average daily rate YTD (39% above the $156 target)
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Whether you’re an art lover, a history buff, a culinary enthusiast, or someone just seeking an escape, you’ll unearth a side of yourself that you perhaps never knew existed. In Santa Fe, you’ll uncover your different.
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