About the project
People take utilities for granted—the lights are always on. But wait. Who makes that happen?
In the Ready campaign, we feature the inspirational stories of three customers who are pursuing their dreams with the quiet yet unwavering support of Black Hills Energy. It is the company’s first-ever brand campaign and a launching point for new ways of engaging with employees, customers and communities across its entire corporate footprint.
Our Deliverables
• Research-based messaging and strategy
• Full 360-degree awareness campaign
• Internal stakeholder brand launch
