American Indian College Fund

Our work is helping Native students stay in school and make change.
Business Objectives
Increase funding for scholarships while navigating the challenges of philanthropy fatigue among the general public.
Industry
Higher Education & Nonprofits
Services
Digital and Strategy
650%
575%
62%
Increase in the rate of donations
Increase in donations
Increase in email subscription
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This work is proof that asking the right questions, especially the tough, uncomfortable ones, ultimately leads to truth. And truth makes all the difference.

We transitioned from the “Because…” campaign to the “Justice Is” campaign to address rising, collective questions about equity and social justice while staying true to the organization in putting students first. In “Justice Is,” we highlight the goals of Native students and how their education will enable systemic change and healing for themselves and their communities. We continue to be nimble and pivot our messaging as necessary to highlight how supporting education is absolutely critical for Native students. Native Americans are relevant changemakers—for themselves, for their communities, for all of us.

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