Jön White recently joined VJ as director of digital and data. He will lead the team in developing, implementing and optimizing digital marketing strategies for all clients. Jön will also serve on the agency’s leadership team.
Exacting data science and analytics, working alongside empathic understanding of customer journeys, is the signature of a VJ campaign. VJ puts digital activations first in the development of creative and media plans, making campaigns that are purpose-built for engaging audiences efficiently and cost effectively. This approach then dovetails into sound stewardship of first-party data—the surest foundation for remarketing, and prospecting via lookalike audiences.
“Our clients expect us to be experts in digital and data, and to use that knowledge to create rich ecosystems for business growth,” said Meredith Vaughan, VJ CEO. “This is the universe of the team Jön now leads. We’re confident he will continuously evolve our work in this realm.”
Prior to his role at VJ, Jön worked with international brands such as Toyota, Lexus, and Bank of Hawaii in the automotive, financial, and technology industries, where he developed and implemented digital marketing strategies with an emphasis on data utilization. He holds several certifications, including Certified Agile Leader from Scrum Alliance and Certified Agile Marketer from ICAgile.
“I’m happy to be joining and leading an outstanding team of digital marketing professionals,” said Jön. “There’s great opportunity ahead for all of our clients.”
Vladimir Jones is Colorado’s original independent, integrated advertising agency, with offices in Denver and Colorado Springs. We believe in brilliant brands and love making the world love them as much as we do.