We all know that we need to stay home right now. It’s also important to stay connected to the people and places we love. This balance inspired us to create a way for those who know and love Santa Fe to stay connected to The City Different while we are all doing our part to #FlattenTheCurve.
One of Santa Fe’s most well-known activities is the Margarita Trail. So, in mid-March, we concepted Make Your Own Margarita Trail, a way for people to experience the Santa Fe Margarita Trail while they #StayAtHome to prevent the spread of COVID-19.
Santa Fe restaurants and bartenders are bringing this idea to life in an ongoing Instagram story, helping their city be authentically present during this time.
Resiliency is also important. Make Your Own Margarita Trail’s message, content and tone of voice are resonant of Santa Fe and Uncover Your Different for our current collective moment and the future. Get the recipes here.
We’re grateful for our ongoing partnership with TOURISM Santa Fe and the trust and collaboration that made this pivot possible. Coronavirus has called on our team to be even more adaptable and nimble so we can make a big impact for the brands we support in the moments that matter. This is one of those moments.
We will continue doing everything in our power to partner with our clients in meaningful ways that help their brands through the uncertainty they are each uniquely facing. This moment calls on us all to be our best selves. And at VJ, that means focusing on helping others.
Vladimir Jones is Colorado’s original independent, integrated advertising agency, with offices in Denver and Colorado Springs. We believe in brilliant brands and love making the world love them as much as we do.