Data is interesting. Data with insight is powerful. Knowing that travelers are bombarded throughout the booking process with everything from fare sales to review sites, VJ knew we had to cut through the clutter. And doing that turned a $64,000 investment into $2.5 million of profit.
The Broadmoor is a unique gem in the world of luxury resorts, and the VJ team took the opportunity to monitor search trends and constantly optimize, track call and web data, and determine what messages would sway the user to make the purchase. VJ’s data-driven and actionable insights resulted in a 4,075% return on investment for The Broadmoor.
If you’re interested in learning more about search optimization for your company, contact VJ’s Associate Digital Director, Bryon Taylor, at [email protected]
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