Thought Leadership - Blog | Vladimir Jones

PowHERful Brands: Soul Popped

Meredith Vaughan

As she relayed the story of starting Soul Popped, a remarkable black-owned brand for our Brands We Love, De J. Lozada projected a question that unites all entrepreneurs. “What do I have that’s authentically mine that’s not being replicated on the market yet?” For De J., it was soul food. Her gift was […]

Preparing for the Post-COVID Travel Boom

Nick Harper

We all know it’s coming, it’s just a matter of when. The pandemic has caused a huge backlog of pent-up travel demand. A recent Hilton study found that 95% of Americans are missing travel, and that two-thirds plan to take a bucket list trip when restrictions are lifted. China offers another clue to what’s on […]

PowHERful Brands: Wolf+Friends

Meredith Vaughan

With a new year comes a host of opportunities to change, grow and help. Help, in a word, is one of the foundational motivations for our series of features on women-owned and -led brands, which we call PowHERful Brands. As a women-owned and -led company ourselves, we want to support other women-powered and women-focused brands. […]

#tapculture with Piotr Brozyna

Peyton Hopkins

It’s the fourth month of our #tapculture blog series checking in with everyday heroes of diversity, equity, inclusion (DEI) and belonging. This isn’t the first time we’ve been humbled and inspired by Piotr Brozyna’s story—he was the recipient of the Jim and Nechie Hall Scholarship to Denver Ad School in 2020. We invite you to […]

2021: An Extraordinary Regeneration

Marin Anderson

Yes, 2020 sucked. But maybe, just maybe, can we agree that … we needed it. We needed it like the Grinch needed his heart to triple in size. Sure, it hurts, but then comes the clarity, the “Wait, this isn’t who I am!” moment. That’s where we are, and from now on, we’re committed to […]

#tapculture with Kwame Christian

Peyton Hopkins

For the third installment in our series of conversations with diverse voices, we went seeking insight on a really common event: conflict. And, specifically, how to manage it better. And we were thrilled to connect with Kwame Christian, director of the American Negotiation Institute, and author, attorney, and speaker in the field of negotiation and […]

Explaining the Popularity of Gaming in a Pandemic

Tara Foulkrod

Why the heck is gaming so popular right now? It’s bigger than consoles and new releases. And there’s reason for brands of all stripes to pay attention. While gaming isn’t new, it is a coronavirus-cautious way to satisfy an innate human need: belonging. We want to join, take part, be together, share. And the […]

How to Find New Loyalists in Tourism Recovery

Melania Geltz

There’s a reason some tropes become, well, tropes. In the tourism marketing business, “birds of a feather flock together” is the base rationale for customer segmentation as a primary recovery strategy for destinations and attractions. And it all starts with loyalists, a.k.a. those people who visit routinely and spend the most. But what happens in […]