American Indians have very limited, hard-fought opportunities for and access to higher education. For several decades, the American Indian College Fund has provided institutional funding and direct scholarships to counteract this unfortunate reality. Yet, there remains an awareness and involvement gap among the general public. And bridging that gap means simultaneously acknowledging philanthropy fatigue—i.e., in this world of endless need, it’s shortsighted to guilt people into caring about a cause—and the need for a universally accepted yet flexible story.
- Research-based message, strategy and targeting pivots
- Proactive management of paid digital and social
- Transparent reporting with client and partner agencies