In general, all ski resort advertising looks the same: snowy, nature porn with a logo slapped on the corner. To differentiate Snowmass from the rest, and stay true to this unique place, we decided to push further into the metaphysical ways that its intimate landscape changes people. It would be a direction informed by the brand platform, Embraced by Nature, and a complement to our previous Run Away with Me campaign. We would introduce America to a different version of themselves. The part of you who howls at the moon, tangos with the wind, and leaves that “shh,” library voice way behind. Your Outside Side, as it were. We invited audiences to come face to face with with their Outside Side through a mix of print, high-impact and targeted digital, and always-on social and search. For January, February and March of 2019, Snowmass bested occupancy rates at 16 other peer resorts.
YoY increase in average daily rate (ADR) from 2018 to 2019
YoY increase in revenue per available room (RevPAR)
record-setting months in 2019