Colorado Springs Utilities
Change the Current
We all contribute to a better future.
Shining a light on the
power of community.
Colorado Springs Utilities provides electric, natural gas, water, and wastewater services to the Pikes Peak region. We’re highlighting the progress that the organization makes possible in this community with Change the Current, a brand positioning campaign. In its first iteration, we celebrated citizens improving the community through energy-efficient and water-wise practices. We shared the stories of firefighters, Air Force cadets, Olympians in training, tiny-house builders, and businesspeople. In a subsequent evolution, we featured Colorado Springs Utilities employees for their work providing safe and reliable services that keep us all moving forward. It all comes together to amplify this municipal utility’s unique brand positioning. And that makes a big difference.
Credits
If we can infuse that in everybody, to think about the things they do and how they relate to other people and the environment, we’re all gonna be better off.
—Mike Bristol, owner and founder of Bristol Brewing Company and Ivywild School
How Culture Reacted
1
total views of the employee videos
1 %
increase in brand favorability since 2017
1
awards from the American Public Power Association