Industry:
Financial Services
Agency Role:
AOR
The integrated brand campaign that we created for BOK Financial is new, but it’s informed by a way of being and doing business that is anything but. Dating back to 1910 and the Oklahoma oilmen who founded the institution, BOK Financial does business one client at a time, focusing on delivering thoughtful expertise and tailored advice. Pre-launch, in-market testing showed that the campaign discreetly communicates BOK Financial’s trustworthiness and honesty and its ability to assist both business and personal clients.
- Deep competitive and internal brand research
- Fresh creative that links past, present and future
- Integrated media planning in multiple major markets
A campaign that matches expectations—for customers, too.
We’re here for the long haul too.
What we love most about BOK Financial is that its customers’ expectations ring true with the services delivered, and now the advertising matches too. BOK Financial and its family of brands Bank of Oklahoma, Bank of Texas and Bank of Albuquerque are known for showing up, giving clients straight information, and sticking with clients for the long haul. Now that’s a story we can get behind.