The integrated brand campaign that we created for BOK Financial is new, but it’s informed by a way of being and doing business that is anything but. Dating back to 1910 and the Oklahoma oilmen who founded the institution, BOK Financial does business one client at a time, focusing on delivering thoughtful expertise and tailored advice. Pre-launch, in-market testing showed that the campaign discreetly communicates BOK Financial’s trustworthiness and honesty and its ability to assist both business and personal clients.
- Deep competitive and internal brand research
- Fresh creative that links past, present and future
- Integrated media planning in multiple major markets