Industry: Energy & Utilities
Agency Role: AOR

People take utilities for granted—the lights are always on. But wait. Who makes that happen?

In the Ready campaign, we feature the inspirational stories of three customers who are pursuing their dreams with the quiet yet unwavering support of Black Hills Energy. It is the company’s first-ever brand campaign and a launching point for new ways of engaging with employees, customers and communities across its entire corporate footprint.

  • Thorough quantitative and qualitative brand discovery 
  • Full-service creative direction, production and partnership
  • National and market-specific media strategy

Key Stats

increase in top box favorable opinion
increase in unaided brand awareness
increase in positive brand experience
Most Trusted Utility Company in the Midwest Region (Escalent, 2021)

The Ready campaign is a foundation for growth.