Industry:
Energy & Utilities
Agency Role:
AOR
People take utilities for granted—the lights are always on. But wait. Who makes that happen?
In the Ready campaign, we feature the inspirational stories of three customers who are pursuing their dreams with the quiet yet unwavering support of Black Hills Energy. It is the company’s first-ever brand campaign and a launching point for new ways of engaging with employees, customers and communities across its entire corporate footprint.
- Thorough quantitative and qualitative brand discovery
- Full-service creative direction, production and partnership
- National and market-specific media strategy
Key Stats
28%
increase in top box favorable opinion
35%
increase in unaided brand awareness
18%
increase in positive brand experience
3rd
Most Trusted Utility Company in the Midwest Region (Escalent, 2021)
The Ready campaign is a foundation for growth.
