For FS2 Supply Co., business is a family affair.
This family-owned mom-and-pop shop is just that in every sense of the word. Everyone from siblings and grandparents to kids and nieces and nephews has a hand in helping the brand thrive. In an age when being a consumer often feels so impersonal, the Griego family has made it a point to connect with people. It’s refreshing, and no doubt the secret to FS2 Supply Co.’s continued success.
Born and raised in New Mexico, Eric and Kelly Griego’s roots run deep in the Southwest. They are proud to call New Mexico home and raise their own family in the sunlit hills of Santa Fe. A graphic designer and teacher by profession, Eric and Kelly wanted to design a brand that embodies the family and culture they hold so close to their hearts. A brand they could share with family and friends far and wide.
Together with their kids, FS2 was launched in 2017—with a handful of T-shirt designs online. Eric’s sister, Clarissa, quickly joined the crew and since then, the company has grown to include hundreds of products including adult and kids’ (and even pet) clothing, jewelry, blankets, hats, bags, cutting boards and more. Woven into every piece is the spirit, history and culture of New Mexico.
FS2—named after Eric’s primary design business, Fire Stick Studio—feels like more than an apparel brand. It’s a family brand. A brand that inspires people to not just see the culture of their surroundings but be the culture. Embrace tradition. Spend time with family. Welcome others. Cook, dance and tell stories together. Participate in the community and give back where you can.
When the COVID-19 pandemic began, the Griego family was in a panic. Eric was hard pressed for design work due to a lack of tourism and, much like the rest of the world, the future was uncertain. FS2 decided to put time and energy into bringing people together—designing a T-shirt to support the All Together New Mexico Fund, which provided COVID-19 relief funding to communities across the state. FS2 has also created designs to support the local Kiwanis club, the Zozobra Festival and raised money for the children of New Mexico.
Be the culture. It’s not just the motto of FS2 Supply Co., it’s at the root of their brand. But what does it really mean? “It means being an active participant in what’s going on in your life,” says Eric.
A simple notion, and probably the best advice we’ve heard in a while.
We love the work this brand is doing to educate and celebrate its culture in a meaningful way while connecting with people and community. When you shop with FS2, you won’t just see beautifully designed apparel, you’ll learn about family and Hispanic heritage—the symbols, the history and the people. Check out FS2 Supply Co. and join the FS2 familia.
Vladimir Jones is Colorado’s original independent, integrated advertising agency, with offices in Denver and Colorado Springs. We believe in brilliant brands and love making the world love them as much as we do.