Tulsa, Okla., and Denver, Colo., Sept. 21, 2021 — BOK Financial, (NASDAQ: BOKF) a more than $40 billion regional financial services company based in Tulsa, Oklahoma, with $92 billion in assets under management and administration, selected Vladimir Jones (VJ) as its agency of record (AOR) following a nationally competitive review of advertising services firms.
VJ, an independent, full-service agency, will collaborate with BOK Financial in reaching and engaging consumer, commercial and investment banking audiences with multimedia advertising campaigns that bring the financial services company’s brand purpose to the forefront.
“For many months now, we have been preparing for a more concerted, concentrated approach to brand communications in all of our markets,” said Sean Hampton, SVP Chief Marketing Officer, BOK Financial. “We chose VJ because of the team’s passion for our goals, combined with the creative and tactical capabilities to bring them to life.”
VJ’s initial work for BOK Financial will appear in market in early 2022.
“We’re so enthusiastic about this new partnership with BOK Financial and the opportunity to positively impact BOK Financial’s brand and business for many years to come,” said Meredith Vaughan, CEO of VJ. “This is a very pivotal moment for the financial services industry, and in fact, for all of us, as we recover from the economic impacts of 2020 and early 2021. We strongly believe that BOK Financial can be a transformative leader in how we rebuild.”
About BOK Financial
BOK Financial Corporation is a more than $40 billion regional financial services company headquartered in Tulsa, Oklahoma with more than $90 billion in assets under management and administration. The company’s stock is publicly traded on NASDAQ under the Global Select market listings (BOKF). BOK Financial Corporation’s holdings include BOKF, NA; BOK Financial Securities, Inc., BOK Financial Private Wealth, and BOK Financial Insurance, Inc. BOKF, NA operates TransFund, Cavanal Hill Investment Management and BOK Financial Asset Management, Inc. BOKF, NA operates banking divisions across eight states as: Bank of Albuquerque, Bank of Oklahoma, Bank of Texas and BOK Financial (in Arizona, Arkansas, Colorado, Kansas and Missouri); as well as having limited purpose offices Nebraska, Milwaukee and Connecticut. Through its subsidiaries, BOK Financial Corporation provides commercial and consumer banking, brokerage trading, investment, trust and insurance services, mortgage origination and servicing, and an electronic funds transfer network. For more information, visit www.bokf.com.
About Vladimir Jones
Having celebrated 50 years in 2020, Vladimir Jones is one of the original independent agencies in the U.S., and we’re proud to be women owned and led. We believe in the power of brilliant brands, and we believe every brand needs a true partner. A true partner moves with agility, thinks big, acts bigger and sees deeply enough to realize brands’ potential and help them grow. Learn more at vladimirjones.com.
Vladimir Jones is Colorado’s original independent, integrated advertising agency, with offices in Denver and Colorado Springs. We believe in brilliant brands and love making the world love them as much as we do.