Yes, We Celebrate April Fools’ Day
Meredith Vaughan

Today, I’m thinking back on some really bold tricks we’ve played on each other over the years. Yes, I once shared my office with two miniature horses. Very, very briefly, lest they eat too much, stay too long and my office be renamed the barn. Also today, we celebrate the 51st anniversary of the founding of our […] arrow right

#tapculture with Mary-Katherine Brooks Fleming
Marin Anderson

It’s almost the end of a special month that I bet you didn’t even know we were officially observing. Drumroll, please, it’s Nutrition Month!   We won’t be talking pyramids or plates or superfoods. We want to share with you what we learned in a recent conversation with Mary-Katherine Brooks Fleming, founder and coach at […] arrow right

VJ’s Random Reveal
Jim Morrissey

And we’re baaaack with Random Reveal, our spontaneous feature of the people (and dogs, too!) who make this agency great. Marin Anderson joined us as an administrative coordinator in 2020, smack in the middle of the early part of quarantine. And now she’s our insight coordinator! We invite you to learn a little more about […] arrow right

When the Right Thing is Hiding in Plain Sight
Meredith Vaughan

Today, March 24, 2021, is Equal Pay Day in the United States, representing the day into the new year that average U.S. women have to work to earn what average U.S. men did in the past year.    You might be wondering why I used “average” and “U.S.” twice. It’s simple. These qualifiers matter. There […] arrow right

Adrian Awards for Tourism Marketing
Cody Gore

I’ll get right to it. The Hospitality Sales & Marketing Association International (HSMAI) will honor TOURISM Santa Fe and Snowmass Tourism with Bronze Adrian Awards for marketing excellence in the 64th annual Adrian Awards, the largest and most prestigious global travel marketing competition.    These two destinations are among our many long-term client partners, and […] arrow right

Data Privacy: Rules to Live By
Jön White

CASL, GDPR, CCPA, CDPA, PPA …    The list will go on. That much is for sure. There’s one concept at the root of all of these rules and regulations, however, and on its face, it’s simple. Organizations are now legally required to maintain the privacy of their users’ personal data, which ranges from name […] arrow right

Talking Trends
Marin Anderson

Constant change during unprecedented, challenging times means keeping up with trends can be tough and exhausting—we hear you. But don’t worry, we’re here to sift through the madness, and cherry-pick what’s driving cultural change enough that it might just go from trend to status quo. Or has it already? It’s the juicy, pay-attention stuff we’ll […] arrow right

TikTok, Ya Don’t Stop
Tara Foulkrod

Have you tried to tally up all the venues and communities where brands are expected to be active lately? Nope? Me neither. I wouldn’t know where to start or stop. Some well-known brands with the financial firepower, like KFC, are marketing everywhere (e.g., dating simulation games, sending sandwiches to the stratosphere, and making dramatic movies […] arrow right