PowHERful Brands: Lantern
Meredith Vaughan

We’re back with our second annual series of PowHERful Brands, a close look at women-owned and -led brands that intrigue us, in celebration of Women’s Small Business Month. So, speaking of intrigue, let’s get right to it.    Who in their right mind thinks about death when they’re busy living?    Lantern co-founders Liz Eddy, […] arrow right

Leveraging Trends to Increase Revenue
Cole Alsop

One could make the argument that all marketing programs are inherently seasonal. Confectioners promote chocolate for Valentine’s Day and Easter. Apparel companies market swimsuits in spring and heavy jackets in the fall. [Your brand] is busy during the lead-up to [your busy season]. The same is generally true for cause brands, especially in the fourth […] arrow right

Piotr’s Going to Ad School!
Meredith Vaughan

Last year, as we prepared to turn the corner on 2020, we knew we wanted to do something different and more personal to mark 50 years in business. Something that could reflect and carry forward the ethos with which we approach our work. That good ideas can and do come from anywhere. And that, regardless […] arrow right

Build Your Brand with Local Influencer Marketing
Jennifer Seminara

Influencer marketing enables brands to expand their reach, increase brand awareness and boost conversions, and connect with audiences on a more personal level. It’s an effective and engaging means of creating connection between brand and consumer. And it’s not just for big brands and big names.   In fact, humans have always participated in and […] arrow right

5 Rules for Communicating Data in Digital Marketing
Nick Harper

If you’ve been in the field of marketing or advertising for any length of time, chances are you’ve delivered data in a report. Maybe you churn out reports like it’s your job (because it is your job) or you simply present data on occasion—either way, effectively communicating data is a vital skill for most people […] arrow right

Brands & Bloodlines: Delgado Guitars
Meredith Vaughan

Sounds, smells and tastes have distinct powers over us—enhancing our present experiences and, at times, transporting us back to times, places and people that we knew previously. And then there’s sound on emotional steroids, otherwise known as music. While many of us listen only, some others also perform, and still others perform and create instruments.  […] arrow right

Brands & Bloodlines: Source Booksellers
Meredith Vaughan

Janet Webster Jones was reading Caste: The Origins of Our Discontents, by Isabel Wilkerson, in which the author positions race and class hierarchy in the United States as our country’s own version of a caste system.    Alyson Jones Turner was reading Memorial Drive by Natasha Tretheway, two-time U.S. Poet Laureate and winner of a […] arrow right

Brands & Bloodlines: Krueger Brothers Construction
Meredith Vaughan

This month, with our fourth installment of Brands We Love, we’re focusing on family businesses. We’re curious about how this ownership style shapes and influences other brands and their businesses, as it has definitely shaped ours over the last 50 years.    Matthew and Michael Krueger, brothers and owners of Krueger Brothers Construction, started their […] arrow right