2021: An Extraordinary Regeneration
Marin Anderson

Yes, 2020 sucked. But maybe, just maybe, can we agree that … we needed it. We needed it like the Grinch needed his heart to triple in size. Sure, it hurts, but then comes the clarity, the “Wait, this isn’t who I am!” moment. That’s where we are, and from now on, we’re committed to […] arrow right

#tapculture with Kwame Christian
Peyton Hopkins

For the third installment in our series of conversations with diverse voices, we went seeking insight on a really common event: conflict. And, specifically, how to manage it better. And we were thrilled to connect with Kwame Christian, director of the American Negotiation Institute, and author, attorney, and speaker in the field of negotiation and […] arrow right

Explaining the Popularity of Gaming in a Pandemic
Tara Foulkrod

Why the heck is gaming so popular right now?    It’s bigger than consoles and new releases. And there’s reason for brands of all stripes to pay attention. While gaming isn’t new, it is a coronavirus-cautious way to satisfy an innate human need: belonging. We want to join, take part, be together, share. And the […] arrow right

How to Find New Loyalists in Tourism Recovery
Melania Geltz

There’s a reason some tropes become, well, tropes. In the tourism marketing business, “birds of a feather flock together” is the base rationale for customer segmentation as a primary recovery strategy for destinations and attractions. And it all starts with loyalists, a.k.a. those people who visit routinely and spend the most. But what happens in […] arrow right

#tapculture with Tori McConnell
Peyton Hopkins

November is Native American Heritage Month. Did you know? We spoke with Yurok Tribe member Tori McConnell, a current college student and an American Indian College Fund student ambassador for 2020-2021, for perspective on her journey and how anyone can recognize this cultural moment.   1. What are you studying? Where?   I’m studying neurology, […] arrow right

Digital Marketing Nightmares
Kaylin Cooper

Let’s talk about what scares the holy bejeezus out of us marketers. Just like the regular kind in the middle of the night, digital marketing nightmares also make you want to scream into a pillow. We’ve been there. Still, there’s something to learn from every one of these moments.   Conversion Tracking Stops Working   […] arrow right

PowHERful Brands: American Indian College Fund
Meredith Vaughan

Wrapping up a true powHER-packed month of features on women-founded and women-led brands, we have the American Indian College Fund, one of our clients since 2014.   The College Fund’s direct support to American Indians and Alaska Natives and a network of tribal colleges and universities quite tangibly lifts up and sustains positive forward momentum […] arrow right

Reviving Momentum in Travel and Tourism
Katie Suggs

Although travel sentiment is turning more positive, the pandemic is still heavily impacting the tourism and hospitality industry. Nearly half (49%) of American travelers have canceled a trip due to COVID-19, and trips for fall and winter holidays will likely be off by half relative to 2019 (Destination Analysts).    Nevertheless, the travel and tourism […] arrow right