Insight

SHIFT: THE VOICE OF THE CONSUMER

We articulate the truth of the consumer. What do they care about? What’s important to them? How do they want to engage? Then, we turn that truth into insights that inspire opportunities to connect.

BOOT CAMP

Our brand boot camps are day-long strategic work sessions designed to create a cohesive vision of your brand from all stakeholders. These boot camps challenge and inspire creative thinking and solutions that will get us there.

STRATEGIC BRAND PLATFORMS

Platforms articulate what is relevant, differentiated, sustainable and unique about your brand. From there, we can create work that gives you a place in the market no one else can own.

AUDIENCE PROFILING AND SEGMENTATION

Creating great work that connects with customers means we have to know our customers. We use proprietary tools and resources to understand each customer segment relevant to your brand.

FOCUS GROUP MODERATION, ANALYSIS AND FACILITATION

Hear it straight from the consumer’s mouth. While it’s one thing to set up and facilitate focus groups, it’s something else to analyze, project, and propose a direction that will have meaningful and measurable impact on your business going forward.

COMPETITIVE ANALYSIS

A good strategy comes from knowing not only your consumers, but also your competitors. We conduct in-depth analyses of your key competitors, collecting truths about their brand presence, creative executions, messaging tactics, market share and more. Knowing this information means knowing where your brand fits in the overall industry landscape.