Xcel Energy has long been a supplier of electricity and/or natural gas to their customers. But could they be more? Could they be of real use? Could they reward customers for energy-efficient behavior? Could they be a utility of utility?
Xcel Energy operates in eight states and 72 jurisdictions. Localization is the name of the game. Furthermore, no one chooses to engage with their energy provider. Unless it’s to pay the bill. Therefore, we had to make it easy. To build trust, and to develop a relationship that would drive consumers to more efficiency products and programs.
Use us. Simple. Straightforward. Useful. The idea of utility permeated everything we created.
From our ability to drive rebates in all media to rebuilding ResponsibleByNature.com so no one is more than three clicks from anywhere else on the site, and two from any meaningful conversion. All of this utility was complicated by regulatory mandates and exponential program and offer variations. Requiring a complex means of managing the deals so no one was led astray, and everyone got the right information they sought.