Integrated Campaign

BECOMING A UTILITY OF UTILITY.

Xcel Energy has long been a supplier of electricity and/or natural gas to their customers. But could they be more? Could they be of real use? Could they reward customers for energy-efficient behavior? Could they be a utility of utility?

BE OF USE

Xcel Energy operates in eight states and 72 jurisdictions. Localization is the name of the game. Furthermore, no one chooses to engage with their energy provider. Unless it’s to pay the bill. Therefore, we had to make it easy. To build trust, and to develop a relationship that would drive consumers to more efficiency products and programs.

THE POWER OF SIMPLICITY

Use us. Simple. Straightforward. Useful. The idea of utility permeated everything we created.

THE POWER’S IN THE DETAILS

From our ability to drive rebates in all media to rebuilding ResponsibleByNature.com so no one is more than three clicks from anywhere else on the site, and two from any meaningful conversion. All of this utility was complicated by regulatory mandates and exponential program and offer variations. Requiring a complex means of managing the deals so no one was led astray, and everyone got the right information they sought.

Responsive Website

A host of online tools for all devices.

Business

Business efficiency at your fingertips.

Residential

Use Us to find the right light.