Bringing the Wilderness Experience to life in an engaging interactive experience
The Broadmoor did something no other five-star, five-diamond resort had ever done. They improved upon perfection. With the introduction of The Broadmoor Wilderness Experience and a newly renovated Broadmoor West, they reinvented luxury. The Economist’s audience was the perfect match to launch this reinvention message.
To really immerse people in the unique places within the Wilderness Experience, we decided to design an experience where people could explore all that it has to offer.
Partnering with The Economist’s digital team, we created a truly immersive experience inside their tablet app. Users were presented with founder Spencer Penrose’s private journal, which held the rules for what makes luxury. Opting in, users could explore all of the major improvements and acquisitions made by the property in the very recent past. And engage they did.
Our in-app experience initiated 7,500 sessions with an average engagement time of over 12 minutes, plenty of time for users to figuratively explore the amazing places in the Wilderness Experience.